Beauty & Personal Care
Shark Beauty LED Face Mask
Remote control UI design that helped Shark Beauty's LED face mask stand out at launch
Client
Shark Beauty
Timeline
2023–2025
Service & Offer
Sector
Platform
When Shark Beauty developed an innovative LED skin mask featuring unique under-eye cooling technology, they chose to differentiate themselves by creating a dedicated handheld remote control rather than relying on smartphone apps or basic on-device buttons. This strategic decision presented both opportunities to enhance user experience and unique design challenges that required specialized problem-solving.
Challenge
A design problem no other device has solved
Most LED masks on the market provide minimal feedback during treatment sessions, making it difficult for users to confirm treatment selection, change treatments mid-session, track progress, or maintain consistent usage habits. The intense brightness of LED lights makes viewing and operating a smartphone difficult and uncomfortable.
By designing a dedicated remote control, the team created an opportunity to provide real-time feedback about treatments, duration, and progress while keeping interaction simple and accessible for all users.
Solution
Designed for visibility, simplicity, and consistency
The team evaluated the unique context of use — operating an interface while wearing a bright LED mask that limits visibility — and built a dark mode UI with high-contrast elements, large simplified typography, and a color palette that intuitively differentiates treatment types while maintaining optimal contrast in challenging lighting conditions.
The remote's navigation prioritizes simplicity: a dial control moves between options, a horizontal carousel browses treatments, and color-coding corresponds to different light therapies. Treatments are grouped by skincare goals with jargon-free naming, and a "Quick Start" option returns users to their last-used routine. During treatment sessions, the interface transforms to prioritize monitoring, with a countdown timer, cooling level adjustments, and educational tips.
Recognizing that consistent use is key to seeing results, the design integrated a session tracking system. After each session, users receive encouraging messages and see a running tally of treatment use, with milestone achievements receiving special recognition.
Outcome
Launched to strong reception
The Shark Beauty LED Mask launched in the UK market in fall 2024 to enthusiastic reception, with the US launch shortly thereafter. Professional reviews and user feedback specifically praised the remote's intuitive design and helpful session guidance.
The tracking feature proved especially valuable, with user data showing higher retention and more consistent usage patterns compared to industry averages for similar devices.
“Really like that the mask doesn't run via an app. I get fed up of every beauty device having an app, especially when I want phone-free time to relax.”
Customer Review
“This one is beautifully designed. There's multiple LED therapy routines... which are pretty easy to change using the remote control.”
Customer Review
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