Nara Baby & Pregnancy Tracker

When parents bring their newborn home, tracking activities like diapers, feedings, and sleep anchors them during a challenging period. Nara's CEO observed that existing baby tracking apps were overly complex and difficult to use, and partnered with Everyday Industries to design something simpler.

The design process began with qualitative research exploring how parents track baby activities and their motivations. Three key insights emerged: parents are focused on today, with tracking priorities shifting from feedings and diapers early on to sleep tracking later; the tracking process itself offers reassurance, providing grounding and peace of mind; and the data becomes an ongoing reference parents return to for patterns and decisions.

A layered card concept enables quick entry and retrieval of multiple data types without tab switching. The activity tab always displays the most recent entry, so parents can quickly see elapsed time since sleep or the last diaper change. The flexible design lets parents toggle activity categories on and off and rearrange them as priorities evolve, with multi-user functionality supporting shared caregiving across iOS and Android.

The mobile-friendly design system embodies playful, distinctive branding through vibrant color palettes (supporting light and dark modes), playful illustrations, and a simple typography hierarchy optimized for quick scanning — helping fatigued parents quickly locate and review information.

Since its early 2019 release, the app has demonstrated high retention rates and an impressive 20-minute average daily engagement. It maintains 5-star ratings on both the Apple App Store and Google Play Store. Everyday Industries continues collaborating with the Nara team to design features based on ongoing customer feedback and research.