Health & Wellness
Alloy Health
Website redesign for a menopause care company that doubled conversion rates
Client
Alloy Health
Timeline
2023–2025
Service & Offer
Sector
Platform
Alloy is a menopause telehealth company providing education, care, and prescription medication. As they expanded to address skin, gut, and sexual health, their user flow became unclear, making it difficult for patients to understand the treatments available to them.
Challenge
An unclear path to treatment
As Alloy expanded beyond menopause care to address skin, gut, and sexual health, their user flow became unclear, making it difficult for patients to understand the treatments available to them. Research showed patients were spending excessive time messaging doctors just to understand their options.
Solution
Clarity, education, and a streamlined intake
The team redesigned the entire patient experience around clarity, education, and seamless interactions, creating a visual flow that prioritizes treatment education from the homepage through the medical intake process.
Usability testing revealed users didn't immediately recognize treatments as prescription medications, so navigation was updated to expose treatment categories and prioritize medicine bottle imagery over lifestyle visuals. Homepage and landing pages were redesigned to explain treatments, supporting evidence, and usage.
The intake process was rethought to serve both informed patients and those needing guidance — users could select a desired treatment or choose "I'm not sure" for doctor assistance. The flow also clarified the role of the doctor, explaining how consultations review medical history and determine prescriptions.
Outcome
Doubled conversion, better-informed patients
Doubled conversion rates: Improved conversion, higher patient engagement and treatment initiation.
Improved patient education: the streamlined intake and orientation pages educated patients about their options and the value of doctor consultations, resulting in better-informed decisions and increased satisfaction.
Increased engagement: mobile-friendly design increased completion rates and reduced drop-offs.
“Working with Everyday Industries has been a game changer for Alloy Health. From absorbing our complex user flow to navigating upgrade needs to working seamlessly with our team, they brought meaningful value to our entire user experience.”
Anne Fulenwider, Co-Founder at Alloy Health
Interested in working together?
Whether you’re launching something new, scaling an existing product, or need a design partner who can navigate complexity and move fast without sacrificing quality — I’d love to hear about it.